the legendary man
We all know there is no stronger and more fascinating relationship than the one between a man and his favourite beer. It just isn’t… The team from Heineken also seem to (surprisingly) know that and they easily scored a goal (again) in the other teams’ door. With their concept of the legendary men the Dutchs portray how good a bottle of beer can fit in the hands of a stylish and cool dude. It just makes you desire Heineken not because it’s tasty but because it perfectly fits your fine lifestyle and carefree attitude towards life. Bulgarian designer Vesselin Yordanov (Capasca), photographer Vasil Germanov and a few random i-am-not-a-model guys managed to successfully represent that feeling in a few shots. Now excuse me but I am going to the 24/7 because I all of a sudden got that wanna-be-hip feeling and a beer might help.






































































